What does growth look like when AI is rewriting the rules of search, content, and client engagement? This session challenges A/E/C leaders to sharpen their marketing strategy for the year ahead, adapt to an AI-influenced landscape, and double down on the human differentiation that technology can’t replicate. Drawing on over a decade of trend research, this session distills what’s durable, what’s emerging, and what leaders need to act on now.

Attendees will gain a curated, research-backed view of the trends most likely to shape A/E/C marketing in the year ahead—from AI’s impact on search and content strategy to shifts in employer brand, client expectations, and digital experience. We cut through the noise to deliver what’s actionable, durable, and distinctly relevant to firms navigating growth in a fast-changing environment.

Participants will:
• Identify the top 5–10 trends shaping A/E/C marketing and business development in the coming year.
• Distinguish between short-term noise and durable strategic shifts worth investing in.
• Evaluate how AI is changing search visibility, content strategy, and client engagement—and what to do about it.
• Apply a “human differentiation” lens to their firm’s marketing approach to stand out as AI levels the playing field.
• Define two to three strategic priorities to pursue in the next 12 months (planning exercise).

Presented by: 

Tami Berry, MBA - Partner, Director of Consulting

With a deep background in business strategy and a strong foundation in research, Tami brings a unique ability to uncover what truly drives brand performance. She’s known for asking the right questions and giving meaning beyond the numbers—bridging data and insight to fuel strategic clarity.

As Director of Consulting at circle S, she leads the development of data-informed brand strategies, applying analytical rigor to complex challenges and translating both qualitative and quantitative research into clear, actionable messaging platforms. Her work ensures decisions are rooted in real-world insight and aligned with long-term business goals.

Tami holds an MBA from the University of Richmond and has played a pivotal role in guiding strategic messaging and communications initiatives for many circle S clients.

Micaela Green - Senior Growth Strategist

With over 13 years of experience in the industry, Micaela understands that the perfect blend of a strategic approach with creative that captivates is the way to deliver a successful result — and appreciates the nuances it takes to get there. From brand management to digital marketing, her experience across multiple markets, most notably within the wine industry, informs the white glove service she offers to clients.