Design Simplified: Canva's Role in AEC Marketing

 

November 03, 2026
12:00 PM AKST - 1:00 PM AKST
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A/E/C marketers are often expected to be proposal writers, strategists, event planners, social media managers, and graphic designers — usually on a tight deadline and without a dedicated design team. Canva has become a go-to tool for closing that gap, but using it well takes more than dragging and dropping a template.

In this practical, fast-paced virtual session, Keelin Cox walks through how A/E/C firms can use Canva to produce polished, on-brand content efficiently and consistently.

What You'll Learn:

  • Build a Brand Kit that locks in your firm's logos, colors, and fonts so every piece of content looks like it came from the same firm, no matter who creates it.
  • Apply best practices for static ads, social media graphics, and short-form videos that stand out in the feed and reflect your firm's professionalism.
  • Create animated videos that bring projects, milestones, and team stories to life without a production budget.
  • Work faster with tips and tricks that save time on everyday design tasks.
  • Put AI content tools to work responsibly, including where they help, where they fall short, and how to keep AI-assisted content authentic to your brand.

Whether you're new to Canva or have been using it for years, you'll leave with ideas you can put to use right away. The session wraps with open Q&A, so bring your questions and your design challenges.

Presented By: 

Keelin Cox, CPSM, ENV SP
Keelin is a creative thinker and problem solver focused on thoughtful interactions throughout the A/E/C industry, invested in marketing efforts that produce smart strategies and help teams serve their communities. Keelin has been in the A/E/C Industry for more than a decade, working with small, medium, and large-sized A/E/C firms nationwide. She is the host of the A/E/C Marketeer podcast and is passionate about helping A/E/C Marketers grow and connect. She has presented for SMPS Chapters and Conferences throughout the United States.

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$15.00 Member Registration

$25.00 Non-Member Registration

$250.00

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